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Paperback - First Edition
ISBN: 0060988606
Pub. Date: August 2002
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Lean. Trim.
Clear. Concrete.
In a world
where decisions are made between two rings of a cell phone, this is what a
successful business proposal must be. It's a lesson entrepreneur Patrick
Riley learned after one too many potential partners ignored his painstaking
(but long and forbidding) proposals. And now, in The One-Page Proposal,
he shares his secret strategy -- the one that he has parlayed into a
multimillion-dollar business career. Riley describes every important
element of a successful business proposal -- from the basic message to the
financial details. Step by step, he outlines how to create the perfect
attention-grabbing pitch, offering dozens of strategies to help organize
your research, focus your message, eliminate unnecessary language, and
anticipate potential reservations.
Learn how to:
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Use active, positive wording
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Compress data without losing
important content
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Tactfully ask what you want
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Prioritize information,
including only what's necessary
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Get the tone and voice right
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Tailor the product to your
target reader
From choosing the right
investor to selecting the typeface, The One-Page Proposal is the one
tool you need to propel your business idea to the top of any investor's
to-do list.
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